Build a 5–10 slide marketing pitch for GOBBi — a savory energy broth in a stickpack — with campaign ideas, social content, and one big idea you'd stake the launch on.
GOBBi is a savory energy broth that comes in a powder stickpack. Add hot water and you get a warm, comforting cup with 100mg caffeine and L-theanine. Flavors like Tomato Harvest and Classic Chick'n. It's built for the 3PM slump — when you're a little tired, a little hungry, and reaching for another coffee you don't actually want.
The category is crowded. Coffee, tea, energy drinks, functional powders, bone broths. We're new, we're savory, and most people have never considered drinking broth as a pick-me-up. That's the marketing problem we want you to sit with.
We're not asking for a business plan. We want fresh thinking from someone closer to how young consumers actually discover and try new brands. What would make you stop scrolling? What would make you send this to a friend? What partnerships or moments would put GOBBi in front of the right person at 3PM on a Tuesday?
Deliverable: a 5–10 slide presentation covering (1) how you read the GOBBi brand, (2) three to five marketing ideas to help people discover us, (3) two to three social content ideas with rough concepts, (4) any partnership, event, or giveaway ideas, and (5) your favorite big idea and why you'd bet on it. Mockups, sketches, and mood boards are welcome but optional.
You'll get a materials folder with brand assets, product photos, flavor info, and background on our positioning to work from.